A restless day…kitchen and room are throwing a cluttered and crumbled look, akin to the looks yielding from the clothes lying in laundry basket. Contrary to my daily routine, I am not even trying to reorganize the stuff. I have almost refreshed the pages of face book and Gmail countless times and just doing aimless surfing. Unsurprising to me, the two hands of clock are continuously at work, without waiting for anyone and are showing the time: an hour past noon. As usual, I have wasted several more minutes out of 34560 minutes from the days offering.
Different thoughts are arresting my mind, making it hard to concentrate on any one; neurons performing at their best. After a while, distilling few thoughts, I realized what is disquieting me. And here I come with the word “Housewife” and doing “nothing”!!!
‘Indian Housewife’ is a rare ‘species’ of its type, who has always seen a tough time (don’t read ‘soap operas’ and ‘melodrama). She is a “special creature” on this earth, who is least bothered about the protest and unrest penetrating in Egypt ,Tunisia and other parts of middle East, Obama’s Union address or US- China relationship or telecom spectrum scam back at home. However, she is always interested in many other things in addition to her family. To make the long list short namely in “Economy”, “gold prices”, “inflation”, “real estate” and “automobiles/ cars”, ‘social structure’, ‘fashion/ clothes’ and most importantly “kaam waali bai” or ‘the maid’. Such is the way she has been stereotyped.
When my friends ask what I am up to these days? I am sure when I say “housewife”, they aren’t much excited and they for a minute come into the state of bewilderment, thinking how I am not doing anything. For them the entire day’s work (even without maid) at home is ‘nothing’. Oh Boy!! I am doing ‘nothing’- a very dangerous and wobbly feeling. After all, just longing for some simple compliments like “oh you have such a neat and organized house” or yearning to hear from your husband that “the food was indeed flavorsome” and suppose if you get one, does not mean that you are doing ‘something’. I am now mastering the art of doing nothing.
A marketing student ( teacher is a very demanding word so better to refer as student, and the logic behind it, is the option to keep telling that you are still learning, if you aren’t aware of something…) has now turned into a person doing nothing. How much has changed since then. Do I put my eyes, analyzing discount voucher strategy and how profitable it is for companies? No, but I am certainly interested in ‘Groupon’ coupons. I may be comparing all smart phones not to find out the product strategies of companies behind it, but to get the best one. The pricing strategies no longer appeal me to discuss that as a case in the classroom. Well, discomforting one, but I am more interested in retailers offering better deals so that I can save few more cents earned by my husband.
As far as Google keep helping me in my search for recipes, I am hardly bothered with its fight with “Bing” or that now ‘Eric Schmidt’ is no more its CEO. I am interested in getting a cup of Starbucks coffee whenever I am tired of shopping and buying groceries. Who cares now… that they have changed the logo and ‘siren’ has got a facelift and how would it affect its branding strategies and it going global. Amazon’s business model may be interesting to learn, but for me, timely delivery of ordered item matters the most, which they have done most of the times.
This corroborates, that either way, I am doing nothing. Next ‘Indian (housewife) Idle’ in making and I may be crowned soon. Only thing which I have to do - is to learn to conceal the blushes, surprises, covering my face in the sea of emotion and blowing few kisses in air just like Ms World and MS Universe do, after grabbing the title.
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