How many roads must a man walk down?
Before they call him a man? .....
How many years must a mountain exist
Before it is washed to the sea
Yes, ’n’ how many years can some people exist
Before they’re allowed to be free?
The answer, my friend, is blowin’ in the wind… (Bob Dylan – 1963)
Few days back, I was fondly watching all those humor strips on FB about Apple (I tune, I POD, I Phone and I paid types!) and was just wondering about Apple’s success story and it being a ‘cult’ brand. The other day , my husband and I were waiting for I phone -5 and were postponing our buy ( probably due to ‘Osborne effect’!!) and then I heard that Apple launched I phone – 4S and was bit disappointed like many.
Things change fast, sometimes within span of seconds. Never, have I thought that after few hours, I would hear deeply saddening news. This was the person who has touched the common man and changed the world. Spectacled yet visionary, frail yet possessing sharp brains and strong determination; this Man in ‘Blue and black’ (as he mostly appeared in his public addresses) carried the optimism and magnetism.
For me, he was just not the one who revolutionized technology and changed the rules of business, a true inspirer, a great innovator with 317 patents (and yes a risk taker!) but a great ‘Marketing man’ too. Mr. Jobs is a Marketing Genius! He possessed that infallible convincing capability.. Yes, he could sell with ease! The RDF (Reality Distortion Field) was the term coined by an Apple Engineer to describe his charismatic personality as he had the ability to convince about anything. He made the technology look so beautiful. However, he defied the rules of marketing research and had a different understanding. Mr. Jobs followed his intuition and did not believe in focus groups. When asked what market research went into the iPad, Mr. Jobs replied: “None. It’s not the consumers’ job to know what they want.” Still, he won the hearts of millions of consumer. Apple stores and genius bar (Apple’s retail strategy) is another story to tell. Not to forget, being secretive was a key ingredient to its successful marketing recipe.
He had those far-reaching ideas of tech revolution and I found this true as I finished reading the article in WSJ by Walter S Mossberg about the long conversations Mr. Jobs used to have with him about his columns and product reviews.
Apple and Steve Jobs have always remained one of my favorites. I ardently wish Apple a successful life ahead. Unfortunately the day has come when I have to say to the Edison of my era.... Goodbye Mr. Jobs! As you said, “No one has ever escaped it. And that is as it should be.." May your soul rest in peace.